youSee
As the retail industry becomes increasingly competitive, capturing customer attention – both online and in physical stores – has become a challenge. Traditional posters and static campaigns struggle to compete with digital impressions, which is why more retail chains are turning to digital signage as an effective tool.
Research shows that digital signage can increase engagement by up to 400%.
With dynamic content, live offers, and the ability to adapt communication within seconds, retailers can create a more relevant and engaging customer experience.
The Challenge
YouSee operates 34 stores across Denmark and faced the challenge of ensuring that messages and campaigns were always updated and consistent. Previously, new campaigns required physical presence in the stores, where employees had to manually change posters – a time-consuming and inefficient process.
At the same time, YouSee wanted to communicate in a more engaging way with their customers, for example by using video and animated content that could capture attention and help increase the average order size.
The Solution: Q-Play by NordicScreen
With Q-Play, YouSee gained a centralized platform to manage content across all digital signage screens – no matter the location. Campaigns can now be planned, adjusted, and activated in just a few clicks from headquarters. This ensures that all stores are always up to date with the latest content, without employees having to spend time on manual updates.
Q-Play also makes it possible to work with dynamic content such as videos, animations, and campaigns that can be tailored to specific stores or times of the day. This enables YouSee to deliver relevant messages that both inspire and motivate customers to purchase.
The Results
- Increased flexibility: YouSee can update content across 34 stores with just a few clicks.
- More impactful communication: Dynamic content captures more attention and engagement from customers.
- Operational efficiency: Time and resources are saved, as stores no longer have to handle manual poster replacements.
With Q-Play, YouSee has moved from static posters to a dynamic, scalable, and data-driven tool for customer engagement.
NordicScreen as a partner
For YouSee, working with NordicScreen has not only been about the software but also about expertise. With years of experience in digital signage, NordicScreen has provided guidance, implementation, and ongoing support to ensure the solution delivers results from day one.
