Burger King

The Challenge
Burger King Scandinavia needed a solution that could keep up with the pace of fast food. Traditional posters and static menus required manual updates, which was both time-consuming and costly. Every time a new campaign, product, or price change was launched, employees had to physically replace materials in each restaurant.

On top of that, Burger King wanted to:

• Give guests a better ordering experience by making menus clear and easy to understand.
  
  
• Increase average order value by highlighting promotions and upsell opportunities.
  
  
• Create consistent branding across restaurants in Denmark, Sweden, and Norway.
  
  
• Make operations more efficient so staff could focus on service rather than updates.
  
  

The Solution: Q-Play by NordicScreen
To meet these needs, Burger King Scandinavia implemented Q-Play digital signage across their restaurants. With Q-Play, everything is managed centrally — from headquarters, content can be updated and pushed out to every screen in every restaurant within seconds.

Here’s how Burger King uses Q-Play today:

• Digital menu boards behind the counters display menus, product images, and campaigns in real time.
  
  
• Dynamic content such as videos and animations grab attention and help guests make faster decisions.
  
  
• Campaign scheduling ensures that promotions start and stop automatically, without manual handling in each restaurant.
  
  
• Cloud-based control allows the marketing team to update content across multiple countries with just a few clicks.
  
  

The Results

• Faster service & smoother flow: Guests can see exactly what’s on the menu before they order, reducing waiting times and improving the overall guest experience.
  
  
• Higher engagement & upselling: Dynamic visuals and rotating promotions make it easier to highlight new products and encourage add-ons.
  
  
• Consistent branding across Scandinavia: No matter where guests visit a Burger King, they see the same updated menus and campaigns.
  
  
• Reduced operational costs: Staff no longer spend time replacing posters — updates happen instantly through the cloud.
  
  
• Scalable solution: Q-Play grows with Burger King’s expansion, ready to support more restaurants and new digital touchpoints.
  
  

NordicScreen as a partner
For Burger King Scandinavia, choosing NordicScreen was not just about getting the right software — it was about getting a partner who understands both technology and customer experience. NordicScreen provided implementation, training, and ongoing support to make sure the system delivered value from day one.

Burger King Scandinavia now has a future-proof digital signage solution that creates efficiency for staff and a better experience for every guest.

Want to create the same efficiency and guest experience in your business?
Contact our team to hear how Q-Play can help your company transform communication with digital signage.

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