Copenhagen Coffee Lab
Copenhagen Coffee Lab is an international bakery and café chain with 46 locations across Denmark, Portugal, France, and Germany. With a strong focus on quality coffee, fresh bakery goods, and a cozy café atmosphere, they needed a flexible way to present menus that matched their concept and enhanced the guest experience.
The Challenge
As a combination of bakery and café, Copenhagen Coffee Lab has never wanted traditional printed menus. Instead, they encourage guests to order directly at the bar. However, this setup created two challenges:
- Guests waiting in line lacked a clear overview of the menu and à la carte brunch dishes.
- Previous attempts with QR codes and digital menus didn’t work well in practice, leading to inefficiencies.
The chain needed a solution that was simple, flexible, and visually appealing, while also making it easy for guests to orient themselves before ordering.
The Solution: Q-Play Digital Signage
With Q-Play, Copenhagen Coffee Lab gained a powerful and user-friendly platform for digital signage:
- Digital menu’s: Screen placed behind the bar now display menus, seasonal drinks, and images of food.
- Improved customer flow: Guests can browse options while waiting, making ordering faster and smoother.
- Scalability across markets: The plan is to roll out 2–3 digital screens in all 46 cafés to fully utilize Q-Play’s potential.
The Results
- Better customer experience: Guests can calmly explore the menu before reaching the counter.
- Increased efficiency: Staff spend less time answering basic questions, as customers already know what to order.
- Visual storytelling: Seasonal items and featured dishes are highlighted in an engaging way.
- Scalable solution: The system is easy to replicate across multiple international locations.
A Smooth Partnership
Copenhagen Coffee Lab highlights the collaboration with NordicScreen as both helpful and responsive:
“We have rarely needed support, as the screens and players run flawlessly. In the few cases where a restart was needed, it was quick and easy.”
The strong partnership, combined with the reliability of the Q-Play platform, has made the implementation seamless and valuable.
