Drive‑Through
Burger King Scandinavia – A Fully Digital Restaurant Experience in Skive Powered by Q‑Play
Background
Burger King Scandinavia continues its journey toward creating modern, customer‑centric restaurant experiences across the region. As part of this strategy, the chain has been upgrading both indoor and outdoor communication touchpoints with digital solutions that enhance visibility, efficiency, and brand impact.
Challenge
For the new Burger King restaurant in Skive, Denmark, the team needed a reliable digital signage solution that could:
- Support high‑brightness outdoor drive‑through screens
- Deliver fast and centralized content management
- Ensure consistent branding across all digital touchpoints
- Reduce manual workload when updating menus, promotions, and time‑sensitive offers
They were looking for a system that could scale, remain stable in all weather conditions, and be easy for staff to operate.
Solution: Q‑Play by NordicScreen
To meet these needs, Burger King Scandinavia implemented Q‑Play, a cloud‑based digital signage platform that allows them to manage all screens — indoor and outdoor — from a single dashboard.
The restaurant in Skive was equipped with:
Read more about Q-Play here.
Outdoor Drive‑Through Displays
- High‑quality, weather‑resistant digital screens
- Bright visuals designed to cut through daylight and changing weather
- Real‑time content control for menu items, campaigns, and upsell prompts
Indoor Digital Display Network
- Clean, modern menu boards
- Screens supporting promotional content and brand storytelling
- Consistent visual experience from entry to exit
Everything is powered and updated through Q‑Play, ensuring seamless operation and simplified management for the local team.
Results
Stronger Customer Experience
The combination of indoor and outdoor digital signage creates a visually engaging visit for guests, ensuring clear communication and reducing uncertainty during ordering.
Operational Efficiency
Q‑Play allows Burger King staff and regional managers to:
- Update content instantly
- Coordinate campaigns across multiple locations
- Eliminate the complexity of manual content updates
- Improve accuracy in pricing and menu availability
High Visual Impact
The new restaurant immediately stands out thanks to its bright, modern digital front — a key contributor to driving awareness and strengthening brand presence in Skive.
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