Blå Sol Festival
Summer means festival season – and behind the music, food, and fun, technology plays a crucial role in creating a smooth guest experience. For Blå Sol Festival in Randers, Q-Play was the digital backbone that ensured clear communication and a vibrant atmosphere.
The Challenge
Festivals bring together thousands of people in a short timeframe, and clear communication is key to making the experience enjoyable for everyone. Blå Sol Festival needed a solution that could:
- Provide real-time information about performances and schedules.
- Guide guests to food stalls, bars, and facilities.
- Highlight sponsors and partners in a professional and engaging way.
- Be easy to manage for the festival team, even during busy days.
The Solution: Q-Play Digital Signage
With Q-Play, the festival team had a simple and powerful way to keep guests informed and engaged:
Live updates on what’s happening and where.
Clear schedules for performances and activities.
Directions to food, drinks, and amenities.
Dynamic sponsor highlights shown on big screens.
All content could be updated instantly and even automated, making sure guests always had the latest information – without putting extra pressure on the organizing team.
The Results
- Efficiency: Content was easy to manage and update during the festival.
- Improved guest experience: Visitors had the information they needed at their fingertips, creating a smooth festival flow.
- Sponsor visibility: Dynamic content gave sponsors the exposure they deserved, boosting partnerships for the event.
- Local collaboration: Supporting a festival in Randers allowed NordicScreen to contribute to the community while showcasing Q-Play’s flexibility.
NordicScreen as a festival partner
With Q-Play, Blå Sol Festival proved that even physical, outdoor events benefit from smart digital signage. From wayfinding to sponsor promotion, Q-Play added clarity, efficiency, and atmosphere – helping the festival run seamlessly for thousands of happy guests.
