Digital Menu Boards for Fatty’s Burger

Industry

Food & Beverage – Quick Service Restaurants (QSR)

Markets

Local: Copenhagen, Denmark
Target Audience: Urban customers seeking high-quality burgers and fast service

Challenges

• Frequent menu updates (e.g., lunch specials, seasonal items)
• Need for a modern, visually appealing solution to match the brand’s trendy image
• Desire to improve customer experience and streamline operations

Solution

We implemented digital menu boards powered by a content management system (Q-Play), enabling:

• Real-time updates for pricing, specials, and promotions
• High-resolution visuals showcasing burgers and combos
• Dynamic content for upselling and highlighting best-sellers
• Brand consistency with Fatty’s rustic yet modern aesthetic

Benefits Delivered

• Faster Service: Reduced wait times by making menus clear and easy to navigate
• Cost Savings: Eliminated recurring printing costs for static menus
• Increased Sales: Strategic placement of high-margin items and combos
• Enhanced Customer Experience: Engaging visuals and clear information improved ordering confidence 

Results

• Improved operational efficiency during peak hours
• Positive customer feedback on the modernized ordering experience
• Increased average ticket size through upselling opportunities