Q-Play creates clarity and atmosphere at Blå Sol Festival

The Challenge

Festivals bring together thousands of people in a short timeframe, and clear communication is key to making the experience enjoyable for everyone. Blå Sol Festival needed a solution that could:

• Provide real-time information about performances and schedules.
  
  
• Guide guests to food stalls, bars, and facilities.
  
  
• Highlight sponsors and partners in a professional and engaging way.
  
  
• Be easy to manage for the festival team, even during busy days.
  
  

The Solution: Q-Play Digital Signage

With Q-Play, the festival team had a simple and powerful way to keep guests informed and engaged:

✔️ Live updates on what’s happening and where.
✔️ Clear schedules for performances and activities.
✔️ Directions to food, drinks, and amenities.
✔️ Dynamic sponsor highlights shown on big screens.

All content could be updated instantly and even automated, making sure guests always had the latest information – without putting extra pressure on the organizing team.

The Results

• Efficiency: Content was easy to manage and update during the festival.
  
  
• Improved guest experience: Visitors had the information they needed at their fingertips, creating a smooth festival flow.
  
  
• Sponsor visibility: Dynamic content gave sponsors the exposure they deserved, boosting partnerships for the event.
  
  
• Local collaboration: Supporting a festival in Randers allowed NordicScreen to contribute to the community while showcasing Q-Play’s flexibility.
  
  

NordicScreen as a festival partner

With Q-Play, Blå Sol Festival proved that even physical, outdoor events benefit from smart digital signage. From wayfinding to sponsor promotion, Q-Play added clarity, efficiency, and atmosphere – helping the festival run seamlessly for thousands of happy guests.